Friends are our chosen family – a community shaped not only by the people, but also the place where we build it. Celebrating the nostalgic wonder that defines the West, this season we gather the best of friends to reunite in our California homeland. The SS22 campaign features brand ambassador Ama Elsesser and their community (Fig Abner and Deaunte Shugart) in the newest expressions of UGG’s brand heritage – pairing iconic materials with bold, original colors and designs you won’t forget. Make new friends and keep the old.